SEO Sri Lanka
Search Engine Optimization (SEO) is catching up in many countries and the demand of hiring a SEO has become big business. If you own a business that sells products online, or even offline but many of your customers find out about you through a web search, then it is time that you start looking for a SEO or do it yourself.
SEO is no rocket science and any body can start learning the art and do it by them selves, but a mistake can cost you time, money and penalization by giant search engine Google. There are two different types of SEO methods, White Hat SEO, which is the most acceptable and ethical method. On the other hand Black Hat SEO is a very quick way of getting the desired results, but does not last long. The latter is cheaply available, but will only spoil the business, brand image, online presence, company name and even the whole group.
There are more than 200 aspects to consider when you optimize your website. Mainly search engine optimization can be divided into two categories:
- Onsite or On page optimization
- Offsite or Off page optimization
This concept is about tuning your website for search engine visibility. Important elements of the website to be considered are domain, URLs, title, keyword usage, meat tags, contents, images, alt tags, anchor text, navigation, page loading time, and the list goes on.
This is based on external factors which relates to your website. Building links, article submissions, URL submissions, online marketing campaigns, PPC promotions and other public relations etc…
A fully optimized website is a great asset, which works as hard as your top salesman. It has been proved that a well optimized website can earn you 24 hours and 365 day without any salary.
If you are particularly new in the SEO business, you may need a couple of years to become a professional SEO Consultant. Keep focusing on the rapid changes taking place in the industry and learn from experience and not by the book.